In Tyro's Side Hustle Core course, you will learn how to start, manage, and grow a side hustle business. Millions of Americans pursue side hustles to supplement their primary income, or monetize a hobby or passion. Side hustles come in many forms - from driving for Uber or renting out your home on AirBnB, to selling handmade crafts on Etsy or affiliate marketing Amazon products. In this course, you will learn how increase your revenue and run your business legally and financially.
The first part of the course focuses on how to run your business legally and financially. You'll begin by being guided through the process of establishing your business as a legal entity and learning how to account for your business and file your taxes. You'll learn how to register an LLC, apply for an EIN number, and setup a business bank account. You'll then setup your QuickBooks accounting infrastructure and learn all the financial jargon you need to know to manage your side hustle properly, and communicate with your accountant effectively.
Learning how to run your business legally and financially are the vegetables of the course. They are things everybody hates doing, but necessary for running a business. The good news is, after consuming our vegetables, it's time for desert - that is, how to grow revenue! In this part of the course, you'll learn how to DIY digital marketing. Forget paying "social media experts" or "SEO experts" thousands of dollars to over-promise and under-perform. No one cares more about your business than you, and no one can sell to your customers better than you. So it's you who should take control of your digital marketing.
You'll learn how to manage advertising campaigns on social media and optimize the performance of your ads using customer segmentation and variance testing. You'll learn how to create great content that engages your audience, using tools like GoAnimate. You'll gain an understanding of how to leverage on-page and off-page SEO to increase organic traffic to your business. You'll learn how to research keywords using Google AdWords and SEMrush to inform what blog content to create and ad words to bid on. You'll learn how to capture leads using landing pages with Unbounce. And, you'll learn how to optimize your entire pipeline by leveraging analytics with Google Analytics and MixPanel to create data warehouses in Segment.
After taking this course, you will be confident in managing all aspects of your side hustle yourself. And you will receive a certificate of completion from Boise State University's College of Innovation and Design.
A serial entrepreneur, Zach has co-founded several organizations - including Basedin (now ReplyPro), Tyro, and Trailhead's Code School & Apprentice Programs. Zach has participated in world-renowned startup accelerators, including Boom Startup and the European Innovation Academy. Before building businesses, himself, Zach worked at Clearwater Analytics, KPMG, and LeanLaw in accounting, finance, data, and engineering roles. In 2015, Zach was recognized by Junior Achievement for volunteering more classroom hours than any other volunteer in Idaho. As an instructor, Zach brings expertise in business, strategy, interface design, and WordPress development.